I don’t remember if I read that somewhere or if I made it up along the way, but any email I send out has an action attached to it. Every email they are going to get from me sells them something. It can be an action, a challenge, connecting with me on facebook, downloading a […]
Tags: autoresponders, List building, sellingFrench Touch Marketing
French Touch MarketingDon’t link to your blog if you want to sell
May 31st, 2008 Filed under: Blogging, Branding, English Content, List building by Tony SeymourWhy would anyone send prospects to their blog homepage ?
Why ?
Blogs don’t sell. Anything that doesn’t have a specific action to it, is not selling.
If you’re using a blog to build a brand, why not do it after the sale ? or after the opt-in ?
I would agree with WadeWinger on this : your campaigns […]
Should you sell something that’s available for free elsewhere ?
May 29th, 2008 Filed under: English Content, Morality by Tony SeymourIs it a clever choice to sell something that is already available for free at your competitor’s website ?
The answer is positively YES.
Why so ?
Because if people do need it, and they have money, and you overcome their objections, they will be ready to buy. It might even save them money to pay you.
The first […]