I’m thinking about writing a new e-Course, and I now have a huge question : how am I going to make it a “sticky” one ?
I’ve seen two marketing legends at work this year when i purchased Mass Control (from Frank Kern) and Product Launch Formula 2.0 (from Jeff Walker).
Well both courses are fantastic - […]
French Touch Marketing
French Touch MarketingMass Control vs. PLF2 - a tale of eCourse design
May 31st, 2008 Filed under: Course Building, English Content by Tony SeymourBranding your sales pitch
May 30th, 2008 Filed under: Copywriting, Crazy Stuff, Customers and Fans, English Content by Tony SeymourI read a thread tonight from somebody trying to make a swipe file of Frank Kern’s Mass Control Launch and I just remembered how clever that opt-in page and follow-up was.
Frank actually sold me - and a few thousand people - on a “Mafia Report” that actually was nothing but a 33 page newsletter.
Yep, 33 […]