I just watched season 3 of the Lost television series and I was shocked by episode 10. In this episode, John Locke (one of my favourite characters by the way) is told that he’s never going to be free until he kills his father.
In a business and marketing sense, it’s just oh-so-true.
We marketers and business […]
French Touch Marketing
French Touch MarketingKill your father
June 5th, 2008 Filed under: English Content, Forum Marketing, Strategy by Tony SeymourYou can’t be anything but a god
May 31st, 2008 Filed under: Branding, Customers and Fans, English Content by Tony SeymourYou should never be a “lesser mortal”.
Don’t be a guru either.
Be a god.
Then will people open your emails, read all 4,000 words, read your sales pitches, buy your stuff, send testimonials, ask you when the next product’s coming, recommend you to their friends, and start over when they get your next email.
You’ve got to build […]
Marketing under a full name vs fake username
May 31st, 2008 Filed under: Branding, English Content by Tony SeymourI’ve been reading a post from John Reese about how “anonymous marketing” is dead.
I don’t know if it’s dead, but I definitely know that marketing under a full name (even if it’s a pen name) helps a lot in a world where networking is that important. And, as old-school as local and national newspapers may […]
Branding your sales pitch
May 30th, 2008 Filed under: Copywriting, Crazy Stuff, Customers and Fans, English Content by Tony SeymourI read a thread tonight from somebody trying to make a swipe file of Frank Kern’s Mass Control Launch and I just remembered how clever that opt-in page and follow-up was.
Frank actually sold me - and a few thousand people - on a “Mafia Report” that actually was nothing but a 33 page newsletter.
Yep, 33 […]