Why would anyone send prospects to their blog homepage ?
Why ?
Blogs don’t sell. Anything that doesn’t have a specific action to it, is not selling.
If you’re using a blog to build a brand, why not do it after the sale ? or after the opt-in ?
I would agree with WadeWinger on this : your campaigns […]
French Touch Marketing
Tony Seymour helps you quick-start your online businessDon’t link to your blog if you want to sell
May 31st, 2008 Filed under: Blogging, Branding, English Content, List building by Tony SeymourYou can’t be anything but a god
May 31st, 2008 Filed under: Branding, Customers and Fans, English Content by Tony SeymourYou should never be a “lesser mortal”.
Don’t be a guru either.
Be a god.
Then will people open your emails, read all 4,000 words, read your sales pitches, buy your stuff, send testimonials, ask you when the next product’s coming, recommend you to their friends, and start over when they get your next email.
You’ve got to build […]
Marketing under a full name vs fake username
May 31st, 2008 Filed under: Branding, English Content by Tony SeymourI’ve been reading a post from John Reese about how “anonymous marketing” is dead.
I don’t know if it’s dead, but I definitely know that marketing under a full name (even if it’s a pen name) helps a lot in a world where networking is that important. And, as old-school as local and national newspapers may […]