Marketing is not all about making money.
Well, actually, it would rather be about making more money
I don’t have any moral issues regarding the way I do my marketing, and I think the reason why is pretty simple : I want to use that money and that influence for the greater good. I’m a big fan of donations - helping the local guys build houses for the homeless makes me feel good.
I do believe that I’m doing a good use of the money my customers pay me.
So yes, if I can take more of your money, and I know this money’s going to be building houses for the homeless in here instead of paying you that new flat-screen TV, than I’m happy with that.
Tony
Tags: income generation, Morality