I’m thinking about writing a new e-Course, and I now have a huge question : how am I going to make it a “sticky” one ?
I’ve seen two marketing legends at work this year when i purchased Mass Control (from Frank Kern) and Product Launch Formula 2.0 (from Jeff Walker).
Well both courses are fantastic - content-wise. But the truth is I won’t be recommending them the same way.
One the first hand, i’ve gone through every video of Mass Control, sent testimonials, even re-read the transcripts.
On the other hand, I can’t get myself to login again in PLF2 because I feel overwhelmed. It’s a huge course and it feels like going to law school. I know the content is mind-blowing but there’s no way I can focus on a mindmap video for 90 minutes straight.
I think there’s something big to be seen there. I wouldn’t want to make a course that’s mind-blowing and know some people won’t take action because of the formatting.
I’m looking forwards to resources that would teach how to make people go through a whole course and be happy, active fans.
If you have any links or ideas to share, I’d love you to leave a comment.
Tony
Tags: ebooks, ecourse, Frank Kern, jeff walker, marketing class, Mass Control, membership sites, plf2