Okay… here’s the thing.
There’s always a good reason to put off building that list. Or uploading that website. Or sending out that email… Or doing anything that’s actually going to bring money in your bank account.
But there’s only ONE good reason to do it NOW. That reason is, the Snowball effect.
If you start doing things WRONG today, then tomorrow when your competitors wake up to the game you’ll already be an expert.
If you start small today, then you’ll incrementally have a little money to put back into your business tomorrow. And you’ll have a huge cash flow to put inside your big-fancy-pants-launch 6 months from now.
If you have a launch taking place 6 months from now, and you wonder whether builind a list today would be better than just before the launch, then here’s my advice to you :
Take action today.
Build that list today.
Send them their first email today.
And…
SELL them something TODAY. Whatever it is ! Give these people valuable content, but still, build some “I sell great stuff that’s going to change your life” precedence.
Better to know TODAY the objections of this people than 6 months from now.
And if you start selling them stuff today, by the time you’re doing your launch you’ll already have paid over the price for this list building. No pressure. And plenty of cash flow. How’s that for a strategy ?
Tony
Tags: Launch Planning, List building, Procrastination, Strategy
[…] So go start that list building now ! […]