I read a thread tonight from somebody trying to make a swipe file of Frank Kern’s Mass Control Launch and I just remembered how clever that opt-in page and follow-up was.
Frank actually sold me - and a few thousand people - on a “Mafia Report” that actually was nothing but a 33 page newsletter.
Yep, 33 pages of content selling, and it was so well-written that I went through the whole thing - and finally bought the course. I was just trying to copy his marketing and I actually bought the product. If that’s not powerful marketing than I don’t know what is !
So that’s the lesson for today : if you BRAND your sales message and acquire this kind of copywriting skills, you can have people reading every single line of a 33 page sales pitch AND loving it.
I’m so going to do that from now on…
Tony
Tags: Branding, Frank Kern, Mass Control, Sales letter, Swipe File