French Touch Marketing

I just watched season 3 of the Lost television series and I was shocked by episode 10. In this episode, John Locke (one of my favourite characters by the way) is told that he’s never going to be free until he kills his father.
In a business and marketing sense, it’s just oh-so-true.
We marketers and business […]

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I don’t remember if I read that somewhere or if I made it up along the way, but any email I send out has an action attached to it. Every email they are going to get from me sells them something. It can be an action, a challenge, connecting with me on facebook, downloading a […]

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I just read yesterday’s update of an Internet marketing newcomer, TomG, who’s trying to make his first 5,000 dollars in just a few weeks.
The good thing about this idea is that now, the guy’s got a handful of people who really watch his blog and want to know where he’s at.
(it’s too bad he doesn’t […]

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I had a fantastic time starting this website on Wednesday. Since that I’ve already written a bunch of articles (17 of them). I’ve been providing down-to-earth, actionable advice and I hope it’s been useful to you !
Here’s a review of the biggest moments of this first week :

Forum Marketing
I started a series called “how to […]

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Why would anyone send prospects to their blog homepage ?
Why ?
Blogs don’t sell. Anything that doesn’t have a specific action to it, is not selling.
If you’re using a blog to build a brand, why not do it after the sale ? or after the opt-in ?
I would agree with WadeWinger on this : your campaigns […]

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You should never be a “lesser mortal”.
Don’t be a guru either.
Be a god.
Then will people open your emails, read all 4,000 words, read your sales pitches, buy your stuff, send testimonials, ask you when the next product’s coming, recommend you to their friends, and start over when they get your next email.
You’ve got to build […]

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I’ve been reading a post from John Reese about how “anonymous marketing” is dead.
I don’t know if it’s dead, but I definitely know that marketing under a full name (even if it’s a pen name) helps a lot in a world where networking is that important. And, as old-school as local and national newspapers may […]

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I’m thinking about writing a new e-Course, and I now have a huge question : how am I going to make it a “sticky” one ?
I’ve seen two marketing legends at work this year when i purchased Mass Control (from Frank Kern) and Product Launch Formula 2.0 (from Jeff Walker).
Well both courses are fantastic - […]

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Okay… here’s the thing.
There’s always a good reason to put off building that list. Or uploading that website. Or sending out that email… Or doing anything that’s actually going to bring money in your bank account.
But there’s only ONE good reason to do it NOW. That reason is, the Snowball effect.
If you start doing things […]

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We’ve been discussing today on the Warrior Forums whether your website should blend in the “niche standards” or be totally different.
Here’s my take on this :
Having a cute website makes no difference.
Having a flashy website makes no difference.

Your website has to be Branded - so yes, it should definitely stand apart from other people’s, but […]

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